Meknes.. For the first time in Morocco, a marketing campaign was launched for legal cannabis products at the International Agricultural Exhibition

For the first time in Morocco, a marketing campaign for legal cannabis products is scheduled to be launched on the sidelines of the International Agricultural Exhibition in Meknes, which will be held on April 22.

Investors and stakeholders in the legal cannabis products industry, in cooperation with the National Agency for the Regulation of Activities Related to Cannabis, will have two dedicated pavilions at the upcoming exhibition from April 22 to 28.

Products include a variety of hemp CBD products ranging from cosmetics to nutritional supplements and agri-food. These products have gone through various legal production stages and are now ready for marketing.

An official source confirmed that the products that will be sold at the upcoming exhibition have passed all necessary legal procedures and obtained the required licenses before agreeing to sell them.

“This launch will happen at the exhibition, and we are prepared at the national and international levels,” said one of the investors and company owner, who chose to remain anonymous. He added: “Today, the picture will become clear to those wondering about Indian hemp, which dispels the idea that hemp only produces drugs.”

The products being marketed represent the result of the first legal cannabis crop in Morocco. In 2023, 277 hectares were cultivated for the benefit of 32 production cooperatives including 416 farmers. The agency relied on 2.1 million marijuana seeds last year, based on 21 import licenses granted by the National Food Safety Office, registered at the customs level.

Moroccan cannabis products were previously displayed at the international trade fair for cannabis and medicinal herbs, “Cannafest,” which was held in Prague last November, but they were not sold. At that time, exceptional licenses were granted to three cooperatives and three investors to display products made from Moroccan cannabis, on the condition that they were not sold.

During the aforementioned exhibition, models of more than ten Moroccan products were displayed that obtained exceptional licenses from the Ministry of Health and Social Protection, in addition to licenses from the National Agency for Regulating Activities Related to Marijuana and the National Office for Food Safety.

From: Fez News website

About محمد الفاسي