Ifrane Chosen by the Emir of Qatar as a New Year Holiday Destination in a Winter Setting

Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar, has arrived in the Kingdom of Morocco, heading to the city of Ifrane to spend the end-of-year holiday with members of his family, at his princely residence located in the High Middle Atlas Mountains.

According to circulating information, the Emir of Qatar was seen taking a walk along one of the city’s streets, exchanging greetings with several visitors and posing for souvenir photos in what were described as warm and friendly surroundings. The scene drew positive reactions from those present, particularly given the high number of visitors the city attracts during this time of year.

Ifrane—often referred to as the “Switzerland of Morocco”—is considered one of the Kingdom’s leading mountain tourist destinations, known for its regular snowfall, distinctive winter climate, orderly urban planning, and natural surroundings. These features make it a favored destination for both Moroccan and international visitors.

Over recent years, Ifrane has been a prominent stop for numerous international figures and tourists from Europe, the Gulf countries, and North America, especially during the winter season, when the city transforms into an open space for mountain activities and enjoying snowy landscapes.

Media coverage and social media platforms have also played a role in reinforcing Ifrane’s image as an upscale winter destination that combines tranquility, nature, and high-quality tourism services—further enhancing its visibility beyond national borders.

This growing tourist presence comes within a national context marked by exceptional momentum, coinciding with Morocco’s hosting of the 2025 Africa Cup of Nations. According to tourism professionals, this event has contributed to increased interest among foreign visitors in discovering Moroccan tourist destinations, including the cities of the Middle Atlas, with Ifrane at the forefront.

Observers of the tourism sector believe that the choice of Ifrane by prominent figures for leisure stays reflects the city’s attractiveness and its standing on both the national and international tourism map, particularly during the winter season.

During this period, Ifrane continues to welcome significant numbers of visitors amid distinctive winter conditions, further consolidating its position as one of Morocco’s leading mountain tourism destinations.

Source: Fes News Media

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