Ifrane Strengthens Its Position as a Leading Tourist and Investment Destination in Morocco

Ifrane continues to solidify its status as one of Morocco’s top tourist and investment destinations through an ambitious strategy led by the provincial governor, Idriss Msibah, in coordination with the Wali of the Fès-Meknès region, Mouaad El Jamaï. This initiative aims to transform the city into a global model of sustainable development and environmental innovation.

Known for its clean environment and vast green spaces, Ifrane was ranked the second cleanest city in the world in 2016, reinforcing its appeal as a prime destination for eco-tourism. Local authorities are working to maintain and enhance this unique environmental character through investment projects focused on green infrastructure, sustainable transportation, and renewable energy. Additionally, the Ifrane National Park, which covers 85% of the province’s area, is undergoing a rehabilitation plan with a budget of 734 million dirhams, further strengthening the city’s commitment to ecological tourism and mountain sports.

On the investment front, Ifrane is experiencing growing economic dynamism. In recent years, 5.5 billion dirhams have been allocated to infrastructure and human development projects. Since 2022, the Regional Investment Committee has approved projects worth 1.1 billion dirhams, reflecting investors’ increasing interest in the region’s growth opportunities. Thanks to its strategic location within the Fès-Meknès region, Ifrane has become an attractive hub for tourism, agriculture, and renewable energy investments.

Ifrane’s environmental and tourism strategy aligns with Morocco’s vision for sustainable development. The city aims to become the country’s first model for clean tourism through innovative projects such as electric transportation and enhanced renewable energy initiatives. Moreover, authorities are encouraging pioneering investments in eco-friendly industries, including health tourism, organic farming, and sustainable industries.

With its breathtaking natural landscapes, modern infrastructure, and ambitious investment vision, Ifrane stands as a unique model in Morocco, poised to become a leading tourist and investment destination in the near future.

source : fesnews media

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