فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
FES NEWS – Exclusive
Exclusive data obtained by Fes News from an official source at a major hypermarket (Marjane) in Fes reveals a radical shift in the local population’s purchasing behavior. The “Fassi consumer” has transitioned from an impulsive attraction to traditional promotional offers and advertisements to adopting a more rational, health-conscious consumption pattern.
The Rise of the “Label Reading” Culture
The same source informed Fes News that the most prominent feature currently characterizing shoppers is the “scrutiny of written instructions” on product packaging. It has become a common sight to see shoppers carefully examining:
- Food ingredients in detail.
- Nutritional values (calories, sugars, and fats).
- Expiry dates and product origins before making a purchase decision.
This marks a clear departure from the “random buying” logic that previously dominated the market.
Quality Over Price
The data confirms that this newfound awareness has marginalized the impact of “Discount/Promo” campaigns that rely solely on price slashing. Instead, a “rationalized” consumption model has emerged, where citizens prioritize quality and food safety above all else.
This qualitative shift is forcing major retail players to adapt their offerings to meet the demands of a consumer who now places the health of their family above any advertising hype.
