Meknes: Just days before its kickoff in Meknes, the 17th edition of the Salon International de l’Agriculture au Maroc (SIAM) – the International Agriculture Show in Morocco – is establishing itself as a strategic platform where agricultural innovation, international cooperation, and environmental challenges intersect.
Under the High Patronage of His Majesty King Mohammed VI, this exhibition shines a light on the crucial challenges related to water resource management in the context of climate change, while affirming Morocco’s role as a major player in sustainable and resilient agriculture at the regional and global levels.
Throughout the week of April 21st, SIAM 2025, which honors France as the guest country, aims to bring together no fewer than 1,500 exhibitors representing 70 countries and anticipates an attendance of over 1 million visitors, as well as the participation of 45 foreign delegations.
Chosen for this 17th SIAM, the theme “Agriculture and the Rural World: Water at the Heart of Sustainable Development” is intended as a true unifying thread, calling for collective mobilization in the face of climate emergencies.
This theme reflects Morocco’s continuous commitment to mobilizing all means to make the alliance between water and agriculture a strategic lever for wealth creation in rural areas and consequently ensure the Kingdom’s food sovereignty.
It thus paves the way for various participants (experts, professionals, institutions, etc.) to discuss concrete solutions aimed at achieving resilient, inclusive, and sustainable agricultural development.
These solutions are essentially based on cutting-edge technologies, such as intelligent irrigation systems, the reuse of treated wastewater, and crop monitoring by thermal drones.
Regarding its organization, the 2025 edition of SIAM follows the continuity of the previous one, with a well-established structure around twelve thematic hubs, each highlighting a specific facet of agriculture.
These hubs are “Regions of the Kingdom,” “Sponsors,” “International,” “Agri-Food,” “Agri-Supply,” “Local Products,” “Nature and Environment,” “Livestock,” “Livestock Inputs,” “Machinery,” “Agri-Digital,” and “Conference Area.”
The Regions hub will showcase the geo-climatic specificity of each Moroccan region, while the International hub embodies the global dimension of the show with the stands of the 70 represented countries.
The Agri-Supply hub will bring together exhibitors offering innovations such as autonomous tractors equipped with differential GPS to reduce water consumption, solar-powered drip irrigation systems adapted to smallholders, and crop monitoring drones capable of detecting water stress via infrared imaging. This hub will therefore be a privileged meeting place for farmers and suppliers of innovative solutions.
As for the Agri-Food hub, it will highlight high value-added products such as essential oils and certified canned tuna. Particular attention will also be paid to eco-friendly packaging, with innovative and sustainable solutions to reduce the environmental impact of packaging.
To optimize the visitor experience, the organizers of SIAM have invested in renovated infrastructure. The exhibition site has been redesigned to include modernized parking lots, a thematic visitor circuit connecting the various hubs, as well as comfortable family areas.
In addition, a catering area will showcase local products, offering visitors an authentic and delicious Moroccan culinary experience.
The 17th edition of SIAM promises to be significant in more ways than one, particularly with the multiple innovations introduced, such as the complete restructuring of the 12 hubs to facilitate circulation and improve the visitor experience, as well as the implementation of electronic ticketing reducing waiting times and limiting the environmental impact associated with the use of paper.
In parallel, particular emphasis has been placed on accessibility, with widened pathways and multilingual signage, allowing both professionals and the general public to navigate easily between the stands.
With its 17 years of existence, SIAM clearly affirms Morocco’s vocation to build, from Meknes, the foundations of sustainable, inclusive, and globally oriented agriculture.