Meta to Use Facebook and Instagram Data to Train AI: Here’s How You Can Opt-Out

In a significant shift in its European policy, Meta, the parent company of Facebook and Instagram, has announced its intention to begin using public data from its European users to train its generative AI models. This change, set to take effect on May 27th, will allow Meta to leverage public posts, comments, and other publicly available information from Facebook and Instagram to enhance its AI’s understanding of European communities.

What Data Will Be Used?

The data Meta will utilize to train its AI will encompass:

  • Public posts and comments on Facebook and Instagram.
  • Photos, Stories, and Reels.
  • Information publicly accessible on profiles, such as name, username, and profile picture.
  • Activity within groups, pages, and public channels.
  • Reviews and ratings.
  • Meta’s AI will also process data from Messenger conversations.

Meta’s objective in using this data is to improve its AI’s comprehension of European languages, dialects, and cultural nuances. The company believes this will enable the development of AI that is “not only available to Europeans but also designed for them.”

Users Can Opt-Out Via a New Form

In the coming days, Meta will notify its European users about this policy change, providing a direct link to a form that allows them to opt-out of having their data used for AI training purposes. This form is already accessible online. Users who choose to opt-out will receive an email confirmation, and their data will subsequently be excluded from Meta’s AI training datasets.

Exceptions to the Opt-Out

While European users have the option to opt-out of their data being used for AI training, certain exceptions may apply. For instance, if a user’s information is publicly shared by another user, or if their details are mentioned within a public post or comment, Meta may still process this data.

Meta’s New Policy Based on EU Data Protection Regulations

Meta’s new policy aligns with an opinion issued by the European Data Protection Board (EDPB) in December. This opinion clarifies that AI developers can invoke the concept of “legitimate interest” to utilize personal data for the development and deployment of AI models within the EU, provided they uphold the anonymity of the individuals whose data is being used.

About محمد الفاسي