Fez: Overwhelming Joy for Old Medina Merchants Following Visit by Princess Lalla Salma Accompanied by Her Daughter Lalla Khadija Throughout Sunday

Fez – Great joy spread throughout the Old Medina of Fez on Sunday, November 9, 2025, following a special visit by Her Royal Highness Princess Lalla Salma accompanied by her daughter Her Royal Highness Princess Lalla Khadija, which lasted throughout the day. Traditional souk merchants expressed their overwhelming happiness with this rare visit, which brought to mind the Princess’s ties to her birthplace and brought an atmosphere of joy to the markets and shops.

Visit Details and Interaction with Residents

Princess Lalla Salma, known for her humility and deep connection to the city of Fez, was seen strolling through the alleys of the Old Medina accompanied by her daughter, both wearing elegant traditional attire, with light security presence. The visit focused on exploring historical landmarks and craft markets, where the two princesses stopped at several shops to purchase traditional products, which excited merchants and visitors. Eyewitnesses confirmed that the Princess interacted warmly with vendors, inquiring about their conditions and blessing their efforts in preserving Fassi heritage.

Old Medina merchants expressed their gratitude for this royal gesture, considering it significant moral support for the traditional commerce sector, which faces economic challenges. One merchant said in a statement to local sources: “The visit of Princess Lalla Salma and Lalla Khadija brought life back to the souk and brought blessings and joy to everyone.”

Context of the Visit and Its Significance

This visit comes in the context of Princess Lalla Salma’s close connection to Fez, her birthplace, where she has previously made similar visits, such as those in April 2024 and October 2025, often private and not officially announced. These visits reflect the Princess’s commitment to the city’s heritage and her support for artisans, especially in light of national efforts to promote cultural tourism and preserve the Old Medina as a World Heritage Site.

The visit received widespread interaction on social media, where photos and videos of the two princesses spread, with comments expressing pride and affection. This event is a positive addition to the city’s atmosphere, which is witnessing increasing commercial activity with the approach of festive seasons.

The visit of Princess Lalla Salma and Lalla Khadija serves as a reminder of the royal family’s bonds with the people and enhances Fez’s status as the cradle of authentic Moroccan heritage.

About محمد الفاسي