فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
Morocco’s e-commerce sector is witnessing remarkable growth, driven by the expansion of internet usage and an increasing demand for digital services.
According to data from the “Statista” platform, e-commerce revenues in Morocco are expected to reach approximately €1.487 billion in 2024, with a projected compound annual growth rate (CAGR) of around 10.5% through 2029, reflecting the sector’s rising momentum.
This growth is fueled by the increasing number of internet users, which reached 34.5 million in January 2024, with a penetration rate of 90.7% of the total population, according to data from Wikipedia. It is also supported by governmental efforts aimed at accelerating digital transformation, as part of the “Digital Morocco 2030” strategy. This strategy seeks to develop a competitive digital economy environment and includes allocating over 240 million dirhams to support digital innovation and finance local startups, according to the specialized agency Ecofin.
Despite this momentum, the sector faces several challenges that hinder its full potential. Chief among them is the limited use of electronic payment methods, with cash on delivery still being the preferred option for most consumers. Additionally, disparities in logistics infrastructure across regions negatively affect the speed and efficiency of deliveries. Moreover, the Moroccan government is working on updating the legal framework to protect consumers amid a growing number of online fraud cases.
In search of practical solutions, Morocco is betting on strengthening international partnerships and hosting major technology events such as “GITEX Africa” in Marrakech, which aims to position the country as a regional digital hub. The development of digital skills among youth and entrepreneurs also emerges as a key lever to empower local players to benefit from the growth opportunities offered by the digital economy.
As the Kingdom moves toward establishing a more digitized economy, the development of e-commerce remains a strategic priority requiring a comprehensive vision—one that integrates legislative efforts, infrastructure upgrades, and digital empowerment to create a trusted and investment-friendly environment in this promising sector.
Source: Fes News Media
