فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
Amid the rapid changes taking place in the Moroccan job market, building a strong personal brand has become a decisive factor in achieving professional distinction, attracting job opportunities, and developing a successful career path—especially in the face of growing competition and the increasing demand for multi-skilled talent.
According to a report by the World Economic Forum (WEF), a personal brand is “the unwritten resume” that defines who a person is, what they excel at, and how they present themselves to the world. The WEF recommends the development of soft skills and a balanced digital presence as essential tools in shaping a strong professional identity.
This trend is gaining traction in Morocco, particularly among youth and university graduates who have found in digital platforms an effective way to showcase their skills, connect with economic actors, and highlight their achievements. Many experts affirm that “skill alone is no longer enough—it must be paired with the ability to market oneself intelligently and professionally.”
In a statement to Fes News, human resources consultant Nisrine El Ouzzani said: “Building a successful personal brand in Morocco starts with having a clear professional vision, identifying one’s added value, and developing a strong digital presence on platforms like LinkedIn, along with specialized content creation and professional engagement.”
The International Labour Organization (ILO), in its reports, urges Moroccan youth to develop communication skills, make use of digital presentation tools, and participate in continuous training workshops as part of building a personal brand that reflects competence and excellence.
Field studies indicate that Moroccan employers are placing growing importance on candidates’ “digital footprint” and their online presence, viewing it as evidence of professionalism, influence, and alignment with organizational values.
Experts agree that personal branding is not about empty self-promotion; rather, it is a conscious and responsible practice that requires honesty, consistency, and alignment between image and reality to be impactful and lasting in the job market.
Source: Fes News Media
