Advertisements for Akdital Private Hospital Spark Debate Over the Legality of Medical Advertising in Morocco

The promotional videos for Akdital Private Hospital, aired during Ramadan, have sparked a wave of questions regarding the legality of such advertisements, especially as other hospitals and clinics claim they are not allowed to promote their medical services through the media.

During this month, advertising capsules highlighting the hospital’s healthcare services have been broadcast, raising concerns among professionals and observers. This comes in light of regulations that prohibit private clinics and hospitals from engaging in direct or indirect advertising, in order to uphold the principle of keeping healthcare services from being commercialized.

Healthcare professionals have questioned the legal basis that allows Akdital Hospital to air these advertisements while other medical institutions are barred from doing the same. This inconsistency in law enforcement raises concerns about whether all healthcare actors are being treated equally.

Medical professionals are now calling on the relevant authorities to clarify their position to ensure compliance with existing healthcare regulations and to prevent commercial exploitation that could undermine public trust in private medical institutions.

As the public awaits an official response from the regulatory authorities, the question remains: Are certain healthcare institutions receiving preferential treatment, or are legal loopholes being exploited?

Source: Fes News Media

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