Morocco is witnessing a widespread campaign on social media to boycott red meat, protesting its unprecedented price hike, with the price per kilogram exceeding 100 dirhams, depending on the type of meat.
Activists have expressed their anger at the skyrocketing prices of red meat in various markets of the kingdom, especially with the approach of Eid al-Adha, which burdens the purchasing power of wide segments of society, rendering them unable to afford this essential food item.
Earlier, the Minister of Agriculture and Fisheries, Mohamed Sadiki, justified the increase in red meat prices in response to an oral question in the House of Representatives, citing “the increase in production costs due to the deterioration of pasture vegetation and the scarcity of forage production.”
The government official explained that “the unprecedented drought the country is experiencing has significantly affected the national herd, both in terms of numbers and productivity, as well as due to imbalances in reproduction.”
This campaign comes at a time when Morocco is facing a severe economic crisis, leading to a general rise in prices and a decline in the purchasing power of citizens.
Observers of the local scene believe that the boycott campaign may pressure the government to reduce the prices of red meat, especially with the approach of Eid al-Adha.
Source: Fes News Media