Rabat, Morocco, June 8, 2024: Neo Motors, a pioneer in the Moroccan automotive industry as the first 100% Moroccan car manufacturer, celebrated the opening of its first showroom in Rabat on Friday. This historic event marks a milestone in the company’s journey and fulfills the dream of its founders to raise the Moroccan flag high on the international automotive scene.
A dream becomes reality:
The showroom inauguration was marked by the handover of keys to a dozen enthusiastic customers, making them the proud owners of the first Neo Motors vehicles entirely designed and manufactured in Morocco. This symbolic moment represents the culmination of years of effort and perseverance by the Neo Motors team, determined to offer Moroccans superior quality automotive products that meet the specific needs of the local market.
A model designed for Morocco:
The Rabat showroom showcases the brand’s first model, the result of cutting-edge Moroccan engineering. This vehicle, designed to combine performance, safety, and respect for the environment, perfectly embodies Neo Motors’ commitment to innovation and sustainable mobility.
A national ambition:
Nassim Belkhayat, Founder and CEO of Neo Motors, expressed his deep satisfaction during the event: “This first Neo Motors showroom is the realization of a dream. We had imagined this location four years ago, even before the construction of the factory and the design of the prototype. Our vision was to raise the Moroccan flag high with the country’s first car brand.”
True to this national ambition, Neo Motors plans to expand its presence across Moroccan territory by opening around fifteen showrooms across the Kingdom in the near future. This development will be carried out in partnership with the Marjane Group and Speedy Maroc, which will provide after-sales service for Neo Motors vehicles.
A success driven by fruitful collaborations:
Neo Motors’ remarkable journey is part of fruitful collaborations with leading Moroccan companies. Crédit Agricole du Maroc (CAM), Crédit Immobilier et Hôtelier (CIH), as well as financing organizations Sofac and Wafasalaf, have played a key role in supporting Neo Motors in its development.
A promising future for the Moroccan automotive industry:
The opening of Neo Motors’ first showroom marks a significant step in the development of the Moroccan automotive industry. This success inspires confidence and opens up new promising prospects for the sector, thus contributing to the emergence of a dynamic and innovative national automotive ecosystem.