فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
In late August 2025, Moroccan social media witnessed a widespread digital campaign under the hashtag #Proud_of_Our_King, expressing the Moroccans’ pride in their King Mohammed VI and their solidarity around the royal institution. This movement arose in reaction to critical reports published by the French newspaper Le Monde, which described the King as enigmatic and pointed to delays in political reforms. These reports prompted Moroccans to launch a unifying campaign rejecting external interference and highlighting significant national achievements.
Background and Causes of the Campaign
The campaign began as a reaction to a series of articles by Le Monde on August 24, 2025, perceived by many as a crude and organized smear aimed at undermining national stability.
Wide Participation and National Solidarity
The campaign saw distinguished contributions from various political and societal actors. Political parties such as the Justice and Development Party (PJD), Authenticity and Modernity Party (PAM), and Istiqlal Party issued statements supporting the King. Civil society organizations and unions emphasized the importance of national stability. Local media highlighted the campaign, and social media users shared personal stories and diplomatic and economic achievements, affirming the historical and economic legitimacy of the royal institution.
Message to the French Media
The campaign conveyed a clear message accusing the French press of post-colonial bias and recycling Orientalist negative stereotypes about Morocco, while calling for respect of the Kingdom’s sovereignty and non-interference in its internal affairs. Conversely, Le Monde defended its investigations as investigative journalism covering issues of public interest.
Features and Impact of the Campaign
The campaign stood out as the largest digital expression of national unity and pride in the royal institution. It included videos showing the King interacting with citizens and highlighted expected economic achievements such as a projected 4.4% GDP growth in 2025 and Morocco’s preparations to host the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. This reflects Moroccans’ pride in their leadership.
The #Proud_of_Our_King campaign represents a unique digital expression of national cohesion, affirming the bond between Moroccans and their King amid external criticism. It reflects a high national spirit rejecting attempts to diminish the importance of Morocco’s achievements and sovereignty. This takes place amid rising geopolitical and economic challenges, making such campaigns manifestations of a renewed national strength and identity.
