فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
For more than a decade, Morocco has been advancing major reforms aimed at strengthening the rights of persons with disabilities. This commitment was embodied by the ratification of the UN Convention on the Rights of Persons with Disabilities in 2009, the inclusion of disability rights in the July 2011 Constitution, the adoption of Framework Law No. 97.13 on the protection and promotion of the rights of persons with disabilities in 2016, and the development of an integrated public policy to promote the rights of this group.
Within this framework, the Ministry of Solidarity, Social Integration, and Family, in collaboration with various stakeholders, is implementing a set of structural initiatives, including issuing disability identity cards, developing accessibility in partnership with local councils and strengthening their capacities, improving schooling for children with severe disabilities in specialized institutions, enhancing the professional integration of persons with disabilities, and supporting initiatives by associations working in the disability sector. Awareness initiatives also include producing and broadcasting educational capsules on digital platforms.
In this context, the first national awareness campaign on disability issues will be launched, targeting all citizens and relevant actors. The campaign aims to establish an effective communication channel between the ministry and various stakeholders, while promoting a positive image and supportive attitudes towards persons with disabilities and their families.
Campaign Components
- Visual identity of the campaign
- Television spot
- Five video capsules featuring influencers
- Radio spot
- Five awareness posters
- Opening seminar to launch the campaign
- Regional seminars organized through National Cooperation Coordinators, the Social Development Agency, and the National Institute of Social Work
- Closing seminar
Target Groups
- National public opinion
- Public actors from sectors, institutions, and public companies
- Parliament
- Academic and educational institutions
- Civil society organizations
- Private sector
- Media outlets
Campaign Objectives
- Strengthen positive cultural norms by addressing stereotypes, combating prejudices and social stigma, and highlighting the capabilities and contributions of persons with disabilities
- Raise societal awareness on disability issues through media and outreach
- Mobilize all actors at national and territorial levels for active participation in promoting the inclusion of persons with disabilities
- Establish new partnerships nationally and internationally to support the implementation of the national disability policy
- Enhance inclusion and develop related public policies
This campaign represents a significant step in Morocco’s journey toward building an inclusive society that guarantees the rights and dignity of all its members and promotes the effective participation of persons with disabilities in all aspects of life.
