فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
The name of the cherry fruit in Morocco, known locally as “Hobb Al-Molouk” (Love of the Kings), originates from the region’s inhabitants who have long recognized its health benefits, particularly in treating gout, a disease locally referred to as “Al-Molouk.” This delicious fruit grows abundantly on the slopes of the Atlas Mountains, earning a special place in the hearts of the people.
A Festival with Over a Century of History
The Cherry Festival, also called the “Hobb Al-Molouk Festival,” is one of Morocco’s oldest popular festivals. It was first held in the city of Sefrou in 1919. In 2024, the festival celebrated its 100th edition, earning the title “Sheikh of Festivals” in recognition of its cultural and economic significance.
Each year, the festival attracts a large number of Moroccan and international tourists who come to enjoy the festive atmosphere and experience the local heritage.
Royal Patronage Enhances the Festival’s Prestige
Since its 90th edition in 2010, the Cherry Festival has enjoyed the high patronage of His Majesty King Mohammed VI, which has provided a significant boost and expanded its national and international prominence. This royal support has helped develop and diversify the festival’s activities, making it a unique occasion that combines culture, entertainment, and local economic vitality.
The 101st Edition in June 2025
The Cherry Festival is held annually in June in the city of Sefrou. The 101st edition will take place from June 11 to 14, 2025. The festival’s highlights include the election of the Cherry Queen and her attendants, as well as the Cherry Queen’s parade—a lively carnival that winds through the city’s main street, engaging residents and visitors alike.
The Cherry Festival is a unique celebration of the cherry fruit, carrying a special name that reflects the local heritage and identity. Everyone is warmly invited to join in these joyful and vibrant festivities.
🍒🍒 Welcome to Sefrou, the capital of Hobb Al-Molouk!
