فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
As the 2030 FIFA World Cup, to be co-hosted by Morocco, Spain, and Portugal, approaches, discussions around the non-sporting dimensions of this global event are gaining momentum—chief among them, the cultural and artistic impact expected in Morocco, particularly as the country opens its doors to diverse peoples and cultures and hosts major events that go beyond the football pitch.
Many cultural stakeholders believe that the 2030 World Cup represents a historic opportunity to promote and showcase Morocco’s rich cultural diversity on a global scale. This will be achieved through the organization of parallel events in the fields of music, cinema, visual arts, and traditional heritage.
In this context, a report published by UNESCO noted that major sporting events have become “transcontinental platforms for art and culture,” adding that Morocco’s hosting of part of the World Cup will allow it to promote its intangible heritage such as “Gnawa music,” “Moroccan cuisine,” and “traditional crafts,” all of which serve as cultural attractions in their own right.
For his part, Idriss El Bouhsini, a researcher in cultural policy, stated that “the 2030 World Cup will energize the cultural dynamic in the host cities and revive concepts of civilizational convergence through culture and art—especially given the expected influx of visitors, media delegations, and artists from around the world.”
The Ministry of Youth, Culture and Communication is preparing, in cooperation with international institutions, to launch a series of creative initiatives linked to the World Cup. These include international art exhibitions, open-air music festivals, and cultural exchange workshops between Moroccan and foreign artists—steps aimed at making football a bridge between cultures.
Moreover, the World Cup-related infrastructure—such as theaters and urban public spaces—will provide new venues for hosting lasting cultural events even after the tournament ends. This could contribute to a more equitable distribution of cultural activity across the various regions of the Kingdom.
Observers also see this event as an opportunity for Morocco to showcase itself as a country that blends authenticity with openness, and one that is capable of harnessing cultural action as a form of soft power, in a world where symbolic and artistic influence is increasingly important.
Despite all this, challenges remain in managing diversity and creating cultural content that reflects Moroccan identity without isolationism, while enabling genuine civilizational dialogue with global visitors.
Source: Fes News Media
