فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
On Wednesday, February 12, 2025, Marisa Scott, the U.S. Consul General in Casablanca, affirmed that Morocco is an ideal market for the expansion of American brands, thanks to its dynamic economy and a young, ambitious workforce.
During the opening of the Morocco Franchise Exhibition 2025, organized by the Moroccan Federation of Franchises, Scott noted that many American brands have already successfully expanded in Morocco due to its stable and attractive investment climate.
She also highlighted the significant potential offered by the Moroccan market for American companies, emphasizing that collaboration between American brands and Moroccan entrepreneurs contributes to job creation and strengthens economic ties between the two countries.
Scott added that “the growing demand for diverse products and services makes the franchise model an effective platform for business development”. She expressed the commitment of the U.S. Mission in Morocco to supporting entrepreneurs and companies looking to expand their activities, whether through franchising or other innovative business models.
The Morocco Franchise Exhibition 2025, held from February 12 to 14, hosts over 100 exhibitors from various sectors, aiming to promote the creation and expansion of new franchises. The exhibition was inaugurated by the Minister of Industry and Trade, Ryad Mezzour, and the President of the Casablanca-Settat Chamber of Commerce, Industry, and Services, Hassan Berkani[1]. The event aims to attract around 10,000 visitors interested in exploring the opportunities offered by the franchise market.
The exhibition features conferences and workshops led by experts, addressing key topics such as franchise development strategies, financing mechanisms, and expansion opportunities in the African market.
With a favorable business ecosystem and growing interest in international franchises, Morocco continues to solidify its position as a preferred destination for American brands seeking to expand.
