Traditional Commerce in Morocco: A Pillar of the Economy and Its Evolution in the Digital Age

In a session at the House of Representatives, Omar Hejira, Secretary of State to the Minister of Industry and Trade in charge of Foreign Trade, addressed the significance of traditional commerce in Morocco and its profound impact on the national economy. Hejira emphasized that small-scale trade, particularly “grocery stores” and neighborhood shops, constitutes a vital component of the country’s economic and social fabric.

Hejira highlighted plans to launch 32 new projects across Morocco, allocating 3,705 hectares of land for commercial investment. This initiative aims to strengthen and expand small-scale trade, which accounts for over 58% of Morocco’s total commercial transactions and encompasses 80% of retail points nationwide.

Speaking about local commerce, Hejira underscored the role of small traders in bolstering the social economy. He noted that 90% of small shopkeepers offer “credit” services to their customers, allowing them to defer payments until the end of the month, thus facilitating trade. Additionally, the grocery trade employs approximately 600,000 people in Morocco.

Hejira affirmed that traditional commerce remains robust despite the rise of large commercial centers and e-commerce platforms. While major retail outlets account for only 15% of the nation’s retail points, traditional commerce continues to meet the daily needs of the population effectively.

Hejira also discussed the increasing role of technology in enhancing traditional trade. The Ministry is collaborating with Mohammed VI University in Beni Mellal to support 156 startups with advanced digital solutions. Furthermore, the government aims to empower over 4,500 merchants to use online sales platforms through the development of 200 delivery points, integrating traditional commerce with the digital economy.

In conclusion, Hejira stressed that Morocco is striving to promote digital trade while simultaneously supporting traditional commerce. This equilibrium between traditional crafts and technological advancements will enable citizens and investors alike to benefit from growth in all sectors of trade.

source : fesnews media

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