فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
The National School of Commerce and Management (ENCG) in Fes, part of Sidi Mohamed Ben Abdellah University, is gearing up to host the second edition of the “Territorial Marketing and Branding” conference. The event is scheduled for Wednesday, November 27, 2024, starting at 2:00 PM, at the school’s conference hall.
The conference, supervised by Professor Ahmed Benjelloun, will serve as a platform to discuss the challenges of territorial marketing and enhancing regional attractiveness under the theme:
“Three Challenges – Three Weeks – One Goal: Reinventing the Attractiveness of the Fes-Meknes Region.”
Key Discussion Topics:
- Marketing and Commercial Action.
- International Trade.
- Logistics Management.
Prominent Speakers:
- Atif El Youssefi: Founder and Director of Incubooster and Teritech.
- Ahmed Benjelloun: Researcher and Professor at ENCG Fes.
- Oussama Bourkiza: Vice President of a Territorial Municipality.
Objectives of the Conference:
This event aims to enhance the attractiveness of the Fes-Meknes region by introducing innovative visions in territorial marketing. It also seeks to activate the role of local and international stakeholders in reshaping the region’s competitive position both nationally and globally.
The conference offers a unique opportunity to foster discussions among academics, experts, and representatives of local institutions to exchange ideas and innovate sustainable solutions.
