In an effort to boost tourism in Fes, Saïd Zniber, the Governor of Fes-Meknes, has launched an extensive campaign aimed at transforming the summer of 2025 into a vibrant tourist season. The campaign focuses on attracting both local and international visitors to Fes, which traditionally experiences a decline in tourism during the summer months due to high temperatures.
Fes, a historic city known for its rich cultural heritage, often sees a significant drop in visitor numbers during the summer. To address this challenge, Governor Zniber is implementing a comprehensive strategy designed to stimulate tourism in the city. This strategy includes organizing a series of cultural and artistic events intended to draw visitors and revitalize the city.
The strategy involves improving the city’s tourism infrastructure, including hotels and transportation, to provide a comfortable experience for tourists even under challenging weather conditions. Local authorities are also collaborating with the private sector to offer enticing tourism packages that will make Fes a preferred summer destination.
Additionally, the campaign aims to promote the city on both national and international levels, highlighting Fes’s unique historical and archaeological landmarks. The goal is to create an integrated tourist experience that meets visitors’ expectations and ensures that Fes becomes an unforgettable destination.
This initiative is part of a broader plan to enhance Morocco’s tourism sector, which has faced significant challenges in recent years. If successful, these efforts could greatly revitalize the local economy in Fes and solidify its status as one of the country’s premier tourist destinations throughout the year.