فاس نيوز ميديا جريدة الكترونية جهوية تعنى بشؤون و أخبار جهة فاس مكناس – متجددة على مدار الساعة
The city of Fez is witnessing a hidden conflict between private sector doctors, who have entered into a fierce digital race to attract patients online, as the Google map and electronic evaluation arenas have turned into an undeclared battlefield, in which some compete in unprofessional methods, to the point of manipulating digital reputation and creating fake reviews and comments to increase their popularity in a misleading manner.
According to private sources, some doctors do not hesitate to resort to companies specialized in electronic marketing, which provide them with services to amplify positive reviews on Google Maps, in exchange for minimizing the reputation of their competitors through negative comments or electronic defamation campaigns, which puts patients in confusion and makes them vulnerable to unethical marketing deception.
The sources confirmed that these practices have raised widespread concern within medical and professional circles, as it is feared that this dishonest competition leads to manipulation of trust between patients and doctors, especially when medical services are promoted that may not be as good as the published reviews.
In light of these developments, questions arise about the role of the competent authorities in monitoring this phenomenon, and the extent to which doctors can be subjected to professional controls that prevent the exploitation of the Internet for misleading marketing purposes, at a time when patients are looking for reliable medical information amid a sea of questionable reviews.
Will the National Authority of Doctors and the Ministry of Health move to curb this phenomenon, or will the digital war between doctors continue unchecked?
Source : Fez News Media
